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THE SPRING 2026 COLLECTION

Drawing inspiration from Morocco, the birthplace of JOSEPH founder Joseph Ettedgui, a rich, earthy palette recalls changing light across the stone of the ancient medinas – moving from marble through blush, spice, palm leaf and cocoa.

Archive ‘60s prints, reworked from storied French print house Bianchini Ferier, bring a mid-century mood to dresses, knits and separates – most notable in the swirling abstract ribbon motifs that add drama to a sweeping floor-length dress, woven with a subtle metallic thread.

Dynamic new textures reimagine leather. A patent trench and pencil skirt catch the light with their glazed crackle effect, while micro-pleated soft Nappa leather creates contemporary co-ords.

Satin separates and dresses with gold detailing drape elegantly over the body for a sensuous, late ‘70s look.

Palm green and organic stone hues anchor the edit, evoking the desert gardens of Marrakech but also introducing a utilitarian feel. This utility styling is further expressed via patch pockets, sharp collars, belted waists, stiff cottons and trench silhouettes that subtly borrow from male codes of dress.

Relaxed pieces – body-skimming blazers, column-leg trousers, and loose-cut knitwear – bring a renewed sense of ease.