INSIDE STORY: THE JOSEPH BAG COLLECTION
“A bag is not made to be displayed, but rather to tell the story of who you are.”
Discover the inside story of a JOSEPH bag, travelling through the ancient heart of Venice, to a small town named Vigonovo, with a time-honoured tradition of leatherworking. In the artisans’ workshop, watch as the new collection comes to life.
“Luxury is not excess. Luxury is attention, it is dedication.”
On the Brenta Riviera – known as the cradle of Italian craftsmanship – leather artisans have been making bags for generations. Starting with the careful selection of the leather (full-grain, from the finest tanneries), and moving through cutting, colouring and sewing, each stage is a sacred dialogue between material and maker. Here, luxury lies in quiet but profound craft, and an understanding that every small gesture holds significance.
“Being an artisan means knowing how to listen to the material and then letting your hands think before your mind.”
“I would like our bags to age with their travellers, to be repaired rather than replaced.”
Discover an accord of elegant proportions, beauty, integrity, functionality and understated design, expressed in three timeless new styles. From the organic curves of the Bean shoulder bag to the classic lines of the Loaf tote and the effortless Folded Bucket Bag, each new style is designed in JOSEPH’s London atelier and crafted with precision in Italy.
“To be Italian is to have a deep connection with beauty, history and craftsmanship. It also
means knowing how to empathise and respect the past, while imagining the future.”
From the distinctive, earthy scent of the leather to the refined poise of its silhouette and the artisanal heritage held in every stitch, each JOSEPH bag is an expression of Italian culture.
“Leather softens and acquires personality over time. No two bags will ever age in the same way. This is its poetry and uniqueness.”