SPRING SUMMER 2026 CAMPAIGN: A JOURNEY TO MOROCCO

Paying homage to brand founder Joseph Ettedgui’s roots, a rich and earthy palette evokes the heady atmosphere of Moroccan medinas – spanning spice and stone tones like marble, blush, mulberry, palm leaf and cocoa.

Shot by Randall Bachner and Nicholas Minuccian, the Campaign radiates a feeling of warmth and sensuality, amplified by the collection’s bold use of texture, print and colour. 

Artisanal details – hand-stitching, origami pleating, utilitarian silhouettes – revive the tailoring traditions and timeless craftsmanship that lie at the heart of JOSEPH.